Advanced
hair coloring training has a huge trickle-down effect, earning you money in ways you may not even realize:
1. Loyalty. Studies show that the more services they get, the more loyal clients are to the salon. A client who regularly gets a cut, color and manicure and purchases retail products is not likely to suddenly switch salons, especially when it means risking a new color formula.
2. Rebooks. Luckily for you, hair grows out quickly! The horror of virgin regrowth tends to get color clients on a maintenance schedule of every six weeks or so. Their willingness to rebook their next appointment before they leave goes way up, which usually translates into more appointments per year.
3. Retail. After spending all that money on hair color, clients are more likely to purchase color-sensitive salon products that won’t strip their investment.
4. Referrals. Color gets attention. The more people who compliment your clients on their hair, the more referrals you’ll get from them. Keep your good clients supplied with your business card.
5. Correction work. There’s a constant stream of people needing color correction. Either they did their own color at home, they went to an unskilled colorist or their hairdresser took an unfortunate chance on coloring their already chemical-drenched head. Include your color correction expertise in ads, and you’ll get new clients just from that.
Become really good and really speedy at hair color. You’ll thank yourself!