So many hairdressers have no desire to fulfill their
continuing education requirements with
texture classes, much less take one for fun. But when you get to the root (excuse the pun) of people’s problems with their hair, it usually boils down to
texture. Clients with lifeless hair want body and volume; those with too much hair want weight taken off; the super-curly want their hair straightened, while the stick-straight ask for wave.
Look at photos from the 1980s. All that huge hair looks funny to us now, but having a single hair style rule the planet, even with the style’s many variations, made decisions easy for clients. They knew one thing for sure: they needed a perm to get that level of texture with the added bonus of quick daily styling. From the hair stylist’s point of view, perms represented easy money and lots of it.
Now our texture isn’t the same as the poodle frizz we loved at the time, but plenty of today’s cute looks still have wave and curl. Newer products can create the bend until the next shampoo, but only a texture service provides that wake-up-and-go wave. On the other side, frizzed-out clients love chemical straightening once they’ve tried it. When you know how to create beautiful texture, you can give clients the gift of low maintenance while developing a huge add-on service that puts money in your own pocket.