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Rosanne Ullman

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Lend Your Hair Color Expertise to Graying Male Clientele

I want to get back to this year's Grammy Awards just to talk about music's elder statespersons, the group of clientele we know of as the baby boomers. Cher wore tons of long curls (probably a wig), ever-rockin' Tina Turner sported a mid-length bob and Bonnie Raitt continued her role as the shoulder-length redhead. The first two are over 60, and Bonnie's not far behind, but no one expects to see gray hair on these grand gals. You've probably covered up lots of women's gray both at the salon and in hair color classes.

Lend Your Hair Color Expertise to Graying Male Clientele Yet, among that generation on the Grammy stage, the hair that really struck a youthful note with me was Ringo's. This guy is 67 years old but looks nothing close to that thanks, in part, to hair coloring. Down to the facial hair, there's not a strand of gray on the oldest Beatle. Think about the current presidential campaign's crop of older male candidates. Other than the oldest, John McCain, there's very little gray hair there, either (Romney, Kucinich, Edwards, Huckabee). Men are recognizing the benefits of hair color for their professional advancement.

So when you're pursuing advanced hair color education, don't forget to practice on a few men and let your male clients know how you can return a bit of youthfulness to them. Gray ages everyone, not just the ladies.

Print | posted on Thursday, February 21, 2008 10:27 PM

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