It’s that time of year in the Midwest—no, not more snow, although we seem to be having some of that, too, but I’m referring to the wonderful smorgasbord of
cosmetology education known as
America’s Beauty Show, coming up this weekend. Despite an unfortunate broken wrist due to some sneaky ice underfoot, I plan on attending the show and thoroughly enjoying the
hairstyling classes, competitions, platform demonstrations and manufacturers’ exhibits.
Cosmetologists Chicago (CC) sponsors the show, and right before last year’s show CC member Debra Jargstorf wrote up an article for another website we have, firstchair.com, called “
The Big Beautiful World of Beauty Shows." Debra gives some great tips on making the most of any trade show.
This year’s keynote speakers,
Leo Passage and John Paul DeJoria, are reason enough to come to Chicago. It’s not only fun to meet industry royalty, it’s also motivating to soak up the wisdom and passion of educational innovators. While the three-day event, formerly called The Midwest Show, was always held at an exhibition hall near O’Hare Airport, it turns out that hairdressers love to shop! So this year CC has moved everything downtown to McCormick Place. Come for the tons of
cosmetology education, but make time for a stroll-and-spend along Chicago’s Magnificent Mile! I’ll post more on the show later this week.