I have a real treat for
you today! Earth Day earlier this week reminded me to share with you the
Green Beauty Eco-Friendly Digital Edition that our MODERN SALON family created with sponsorship from Aveda, one of the very earliest environmentally conscious companies not just in the salon industry, but in all of corporate America. Following Aveda and now many other hair and skin care firms, salons and spas have set an example for other service industries to be kind to our planet.
The great thing about going green in the salon industry is that clients love it. They appreciate that you’re monitoring the chemicals they’re breathing in your salon and those you apply to their hair and skin, but they also really get it about conserving water and energy so there’s still some left for future generations. Salon owners tell me that green equals green; that is, becoming ecologically green brings you the green dollars you need to run your business.
This online salon education product isn’t a traditional video or collection of web pages but, rather, a technology from nxtbook.com that offers the feeling of a magazine plus a lot of bells and whistles. One section on “Sustainability” features industry giants talking about sustaining not just the earth but also yourself, your business and the salon industry. We had a ball putting this together and invite you to send the link to anyone interested:
http://www.nxtbook.com/nxtbooks/vance/modernsalon-greenbeauty/.