I’d always heard that “the back sells the
hair cut.” If a man sits behind a woman at church or in a movie theater, he’s probably hoping s
he’ll turn around so he can see what she looks like. But when a woman sits behind another woman, you can bet she’s checking out the lay of the hair. With today’s shorter, stacked
hair styles in particular, there’s something about the way hair falls into interesting shapes or beautifully formed layers that women find absolutely captivating!
That fascination turns into “I must have it!” It drives a woman to ask a perfect stranger where she gets her hair done. To generate this type of on-the-street referral, I highly encourage you to turn out great backs of heads and then teach your clients how to dry their hair in the back to maintain the silhouette and not have the hair flipping up. One of my friends finally figured out that the reason the back of her hair always got frizzy when the front didn’t was that she simply wasn’t drying the back as completely! Duh, ya think?
Also key to a great rear view is the color placement. So much of the contour depends upon the shading, and clients know this. They’re very open to dimensional
hair color services that create depth and shadowing; they don’t want boring flat color anymore. So get really good at giving clients great back hair (ew! you know what I mean) and send them to a movie!