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Rosanne Ullman

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How Her Hairdresser Crafted Sarah Palin’s ’Do

As I was musing in my last post, you never know when your hair styling skills may turn up all over television and the Internet. Suddenly everyone’s interested in the backstory behind vice-presidential candidate Sarah Palin’s updo. Palin’s hairdresser, Jessica Steele, told the New York Times that Palin is “very involved with her look and how she’s perceived.”

When her newly famous client ran for governor, Steele’s challenge was to craft a look that communicated a tricky message: yes, this woman is attractive, and she’s also very intelligent so you should take her seriously and listen to what she has to say. At the time, she wore her long hair down. Steele told the Times, “Sarah wanted to look more professional...and not come across as high maintenance and fussy.” As Palin sat in Steele’s chair, the hairdresser and client played with full and sideswept fringe, curlier coifs, straighter looks and hair ornaments, according to the article. They considered highlights ranging from blonde to warm red to copper. They settled on the current reddish ponytail updo, with the bangs changing depending on the year.

One advantage of the style is to give Palin a little more height. But does it make Americans take her more seriously? Steele told the Times that people reacted totally differently to Palin with her hair up compared with when it was down. How would you cut and style Palin’s hair? Make it short, curl it, keep it in a pony? I’m interested in your thoughts.

Print | posted on Monday, September 22, 2008 8:46 AM

Comments on this post

# re: How Her Hairdresser Crafted Sarah Palin’s ’Do

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I have been enjoying your articles.
Left by jessica steele on Sep 23, 2008 12:43 AM

# re: How Her Hairdresser Crafted Sarah Palin’s ’Do

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I think Sarah Palin's hair is absoutely horrible. It makes her look old, outdated and homely. And I promise this has nothing to do with my personal feelings on her. She is a beautiful woman, and all I think about when I see her hair is the one thing she brings up all the time- soccer mom. I don't think it makes her look professional at all. It's always back, or half up. The curls in it are not very pretty. The only thing that is ok about it is the color. I think it needs to be shorter for starters. I just feel like she doesn't have that clean. polished, proffesional look that you come to expect from those in government offices. I am not saying she has to go to the opposite end of the spectrum and look so rigid with an old lady bob that doesn't move. But it could be a lot better.
Left by hairchick on Sep 29, 2008 10:16 AM

# re: How Her Hairdresser Crafted Sarah Palin’s ’Do

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Hair style clearly makes a statement. When Sarahs hair is down she does not have the professional appearance she needs to command attention as an authority figure. When it is half up and half down she looks like her schedule is too busy to deal with her hair. She definitely should have her hair up. Another choice is shorter. The long hair depicts youth and sexy "look at me" attention. She wears long hair well; just not as administrative vice president.
Left by joel on Sep 29, 2008 10:35 AM

# re: How Her Hairdresser Crafted Sarah Palin’s ’Do

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I think her hair looks great!!! The color is fabulous and her styles have been great. She looks very polished and professional. GREAT JOB JESSICA!!
Left by brig on Oct 04, 2008 9:16 PM

# re: How Her Hairdresser Crafted Sarah Palin’s ’Do

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Her hair color is gorgeous. Her styles...after a while I thought wow her hair would look good down. Then, she finally started wearing it down and I like it some days and others its like..nah doesn't do much for her. I think it must be the color she's wearing. She looks fab in white with her hair down..I think for her debate and rnc convention she should of wore her hair up. That is what looks best on her. It's a very professional look, and I take her more seriously that way. Half up, half down I really like on her but it doesn't look quite as professional. Any way she wears her hair, she's a beautiful woman and her hair fits her personality. Wonderful lady.
Left by Brittany on Oct 10, 2008 9:23 PM

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