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Rosanne Ullman

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Online Hair Sites Keep Consumer Interest High

I love surfing the Internet to see girls having fun with hair. Especially since I blog about online hair education, I’m always interested to discover personal web pages regarding hair.

The latest site I’ve enjoyed visiting is “How to Be Pretty.” What a great name to capture the simplicity of the eternal female quest! The author, a young woman named Teresa with the screen name “bombshell beauty,” has a true passion for—you might say fixation on—hair, and uses her site as more or less an expression of her taste. Many people who will never have your talent or training to do hair nevertheless share the passion that you feel for trends and beauty.

In some posts, the “bombshell” plays with updo’s, most recently trying to attach a feathered hair accessory to her updo creation (see photo here). When you have a client like Teresa in your chair, you can really connect with her almost as a peer and give her specific tips for styling hair. Clients who enjoy playing with their hair can become very loyal to you and, whenever they have extra cash, build a big ticket experimenting with all of the cut, color and style ideas the two of you team up to develop. I’ll continue to alert you to these online hair sites as I come across them, because they can give you insight into how women think about hair and what your own clients may expect from a visit to your chair.

Print | posted on Thursday, October 02, 2008 9:08 AM

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