Is there a bright side really, on a day on which the stock market is deciding between plunging 800 points or diving 300? Your clients fall into one of two categories: they don’t have enough money to have invested in either the stock market or real estate,
or they’re watching their investments shrink. Neither scenario is great for your business. But all is not lost. I’ll share with you any ideas I have to weather this tough economic climate, so let’s talk first about
highlighting.
If you do a full head of highlights, our color guru Beth Minardi says that you don’t need to lighten the base first. Just section the hair and strategically place the highlights. Then you’ll save time, which means you’ll earn more per hour. Another way to maximize your time is to practice and get really good so that the foiling goes quicker. Maybe you also can sneak in another client’s hair cut while the highlights are processing.
Women don’t stop wanting to feel pretty at a time like this; they just can’t justify spending their last dime to get that feeling. When you suggest “a few foils” that won’t add much to their ticket, it can be such a mood lifter for them and, for the client who’s starting to go gray, highlights can buy some time. Our
online hair classes cost only $15. Polishing your highlighting skills will reward you with client loyalty since, after all, you’re helping to “brighten” a dark time.
Photography by Roberto Ligresti.