I’m wondering whether you’re seeing a boost in appointments just for styling. I’m not talking about a special occasion when the client needs a dressy style. I’m referring to women who want their hair to look really good today, or
they’ve worked all day and want to look fresh for a dinner date, or maybe their arms are just too tired to hold up a blow dryer for their super-thick hair. This is a great way for you to make money if your
hair styling skills are up to it.
There’s a salon in New York City that offers a full-service menu but specializes in the signature service of a shampoo and blow-dry. Appropriately named “Blow,” the salon charges $40-$60 for this service; another $20 gets the client extra texture attention with a flat iron, curling iron or rollers. Will women start going in droves to a blow-dry bar? I don’t know. But will be you ready if they do?
There was a time when every girl owned a crimping iron. Today’s clients do not want their hair to look crimped, but they do want fullness. One way to achieve that is to use a crimping iron first, and then to smooth out the crimped hair with a curling iron. Learn and practice
hair styling by using all of your tools, and maybe you can develop a new profit center for clients who want a quickie professional look. Or are you already seeing this as a trend?
Style in photo was achieved with, in order, a blow-dryer, crimping iron and curling iron. Credits: hair styling by Orlando Pita; assistance by Brian Buenaventura; hair color by Andre of Orlo; photography by Roberto Ligresti; make-up by David Maderich; photostyling by Viviana Rodriguez.